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Our Culture

Sisonke: Europcar's Brand Internalisation Programme

In 2008, as the change to Europcar was fast approaching, we developed an internalisation programme called Sisonke, a Zulu phrase meaning 'we are together'. The programme was designed to solidify our new vision, mission, daily habits and brand promise. Our staff, now aptly referred to as Sisonke Stars, have all committed to all aspects of Sisonke, and to the significant and positive shift to 'make car rental easy for our customers'.