About Us

Company Overview

Europcar has established itself as one of South Africa’s leading global car rental companies; one which prides itself on delivering locally relevant, world-class service excellence with a dynamic and fresh attitude. Its payoff line of ‘Moving Your Way’ encompasses the company’s global strategy to be a key player in shaping the future of mobility, together with its commitment to exceptional customer service.

The company, owned and managed by the Imperial Group*, has operated exclusively as Europcar since 2009 having a rich 35-year history with its roots as Imperial Car Rental.

Voted Africa’s Leading Car Hire Company at the 2015 World Travel Awards – for the eleventh consecutive year – the organisation is just as conscientious when it comes to social responsibility, and supports a number of programmes focusing on children, education, HIV/ Aids and poverty alleviation. Sustainability is also a business imperative and the company focuses heavily on the promotion of environmental responsibility, awareness and behaviour throughout its operations, with the primary goal of reducing its outputs.

Europcar offers a fleet peaking at 20,000 vehicles at over 85 locations throughout Southern Africa - and through the global Europcar network, offers car rental access to around 220,000 across 150 countries.

Holding ISO9001 2008 accreditation, Europcar holds a Level 2 BBBEE rating.  It is a member of the South African Vehicle Rental and Leasing Association (SAVRALA), and has partnerships with several important service providers in the travel industry.

*IMPERIAL is a diversified industrial services and retail group with activities spanning logistics; car rental; tourism; financial services; vehicle distribution and retail. It operates in South Africa, Africa, Europe and Australia, is listed on the Johannesburg stock exchange and employs over 40,000 people


Europcar South Africa is owned by Imperial, one of South Africa’s largest listed groups. The group’s success can be attributed to consistently identifying and capitalising on significant trends in mobility related segments. Decentralisation strategies ensure that an entrepreneurial spirit lies at the heart of the group, with each business being competitive and continually seeking growth and expansion opportunities. For more, please visit www.imperial.co.za

Europcar International

Europcar South Africa has a long-term franchise agreement with Europcar International, which is wholly owned by Eurazio, France. The credibility of this leading European brand is well recognised throughout the world and the company is acknowledged as one of the top car rental companies. Imperial has had a successful, long-term relationship with Europcar, spanning over 25 years.   

Europcar International has a turnover of 1.5 billion Euros in consolidated revenue per annum; invoices 42 million corporate rental days per year; operates a fleet of over 160,000 vehicles from more than 3,000 outlets in 160 countries worldwide; and employs 5,600 people. It has a solid reputation of professionalism, innovation and customer service orientation and its brand is placed among the top three car rental brands worldwide.  

In 2008, Europcar and Enterprise Rent-A-Car (the largest car rental company in North America) concluded a strategic alliance, designed to further enhance the international coverage and service offering of both partners, particularly for global corporate accounts. Together, Europcar and Enterprise offer a fleet of more than 1,2 million vehicles at more than 13,000 locations in 162 countries to form the world’s largest car rental network. In addition, they acquired Vanguard EMEA which operates the National and Alamo car rental brands in Europe, the Middle East and Africa.  

Europcar has won a host of World Travel Awards, better known as ‘The Oscars of the travel industry’. These include Best Car Rental Company in Africa 2006 to 2016; number one in car rental in Europe 2004, 2005 and 2006; Best Car Rental Company in Europe and Best Worldwide Leisure Car Rental Company 2006.

ISO9001 (2008) Accreditation

We are proud to have been awarded the prestigious SABS ISO9001 (2008) accreditation, putting us amongst the most compliant companies, in line with international standards.

Corporate Customer Relationships

We conduct business with 75% of South African blue chip corporate companies. Our customer retention rates are extremely high, with a minimum 10-year partnership/relationship with 85% of our customers.

Replacement Vehicle Policy

We supply an immediate replacement vehicle in the event of an accident, breakdown, or theft. All our vehicles display our 24-hour Call Centre number on their key tags and windscreens for easy reference. Any car rental request, including reservations, accidents, and route directions,can be directed to our Call Centre.

Our Partnerships

Our local strategic travel partners include kulula, SAA and SAA Voyager, and Southern Sun. We have fostered long-term relationships with these partners, and an array of other well-known partners who, through aligned offerings, add value to each other. Our global partners include many airline, hotel, rail and financial partners.


Europcar is an active and involved member of SAVRALA (the Southern African Vehicle Rental and Leasing Association). Founded in the seventies, SAVRALA is a trade association representing Southern Africa's combined vehicle rental, leasing, and fleet management industries. It has a combined membership base of some 60 companies, including a number of associate members comprising motor manufacturers and allied industry sales and service companies. Members acknowledge the benefits of interacting competitively but cohesively for the common good of the industry and a key SAVRALA objective remains the address of industry-generic issues to ensure the long-term sustainability of the industry as a whole.

When it comes to quality assured service for your corporate or personal vehicle rental, you can enjoy complete peace of mind knowing that we’re a SAVRALA-accredited company.

For more information, please visit www.savrala.co.za

Download Europcar’s SAVRALA Certificate